One of the company’s favourite books is Lake Wobegon Days by Garrison Keillor, in which there’s a reference to Sunfish Bay. The owners of Sunfish loved the image and shortened it for their name. Sunfish training clients include BP, Pitney Bowes, Reed Elsevier, The Royal Mint, World Vision and the RSPB. Sunfish, based in Salisbury, England, is a privately held agency held by two founding directors, Andy Maslen and Jo Kelly. They have been writing sales and marketing campaigns since 1996 and claim they know what works and why. They can develop a bespoke copywriting training course tailored to each company.